When Drew at Creative Mercenaries came to us to help them develop a commercial concept for the ALS Association’s “Get the 414 on ALS” Campaign, we jumped at the opportunity. This was a unique chance for us to work doing what we love, while developing a concept to help fund research for Lou Gehrig’s disease.
We had the pleasure of working with Todd Moreno, and his family, on this commercial and it brought a very real view of what this disease does to those diagnosed and how it effects the loved ones involved.
This project brought to light the cohesiveness of our team and our ability to adjust when the circumstances dictate. This commercial required a documentary feel to let the audience understand the impacts of this disease and that they can help on their next California Tax Return. While the content was, at times, difficult and heart breaking, the experience brought with it one of the most rewarding and gratifying experiences of our careers.
I appreciate and respect Todd’s family for their strength and courage during the making of this commercial, and throughout Todd’s time after his diagnosis. I also want to thank Todd Moreno, who died during the final stages of this production. Our hearts go out to his family and the people who helped keep hope alive even in the hardest of times. Thanks you.
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