I produced this video for Stickney Associates, the advertising agency of record for Bessemer Trust in 2001 - 2002. Bessemer Trust had just acquired the naming rights to the Juvenile Division. The challenge for me was to come up with a series of compelling commercials to run on NBC, ESPN1 and ESPN2. I focused on linking common values shared between fine thoroughbred horses and the prestigious and well-respected private investment firm. Time and cost were issues and filming thoroughbred horses for the commercials was not an option. This is the solution I settled on. A series of four :30 second commercials were produced. "Experience" is my favorite.