Conditions centers around 5 words (IF, THEN, ELSE, OR, AND) that resonate both with the vocabulary of computer programming and that of human decision-making. The piece constantly shifts between these different realms and meanings, revealing the complexity embedded in superficially simple letters and graphics. This 3 minute video project was created for (and screened in) the world’s largest high-resolution video wall (120‘ long x 11’ high), housed in the Frank Gehry-designed IAC building in Chelsea, New York.

A project by Anna Pinkas, Doug Thistlethwaite, and Genevieve Hoffman. 2011

annapinkas.com
thisdoug.com
genevievehoffman.com

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