Cars are typically characterized by many technical features. Also, the location of offer and demand matters, both for used and new cars. This in combination with the vast amount of possibilities to configure a certain car model makes it very difficult to articulate the exact strengths and features of a certain make and model to potential customers, and makes the matchmaking process very complex.
This talk shows examples of how leading brands in the automotive segment can combine GoodRelations, the Vehicle Sales Ontology, schema.org, and brand-specific extensions to articulate their value proposition to both traditional Web search engines and to novel applications.

This is a video recording of my talk at the London Semantic Tech & Business Conference 2011. For more information, see semtechbizuk2011.semanticweb.com/sessionPop.cfm?confid=63&proposalid=4385

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