Steff Geissbühler—a veteran of Chermayeff & Geismar, Inc., partner and principal of C&G Partners, LLC and now founder of geissbühler:design—is well-versed in the art of reinvention. He discusses the dangers and difficulties of reinvention, as well as the idea that designers seem to be programmed to adapt.

Spark is a group of independent graphic design professionals who meet each month to enlighten each other on the business and creative issues that are relevant to design studios.

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