It may seem odd to some that the opaque white liquid produced by the mammary glands of a cow could spawn a rock opera, but in the zany world of advertising anything is possible. For this 22 minute short film, dubbed “Battle for Milkquarious”, Buck had the honor of contributing about 3 minutes of mind-blowingly retro-inspired sequences featuring White Gold himself, Strawberry Summers, the evil Nasterious, the valiant Jug Life, and Bovina the unipegacow. To achieve this unique retro look we took it to the super maximum by tracking down the last remaining Scanimate machines and filming analog effects off of a circular CRT. To see more about this crazy process and the wall of machines behind it, visit scanimate.net.

See the entire film at milkquarious.com.

CREDITS

Directed by Buck
Creative Director: Ryan Honey
Executive Producer: Maurie Enochson
Producer: Nick Terzich
Art Directors: Joe Mullen, Jon Gorman
Animation: Joe Mullen, Jon Gorman, Justin Mays, Jeff Hsu, Jenny Ko
3D Artist: Frances Yeh
Matte Painting: Josh Caez
Keying/Rotoscoping: Anthony Medina, Pency Kinnard
Editor: Aristides Zamora

Client: Got Milk?
Agency: Goodby Silverstein & Partners

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