DICE approached us asking to make their keyart come alive to the E3 convention in LA. The idea was to come up with a short action that ended in their keyart, revealing the release date on their press conference at E3. Gustaf Holmsten went through all the artwork from DICE and came up with 11 seconds of action. We got full access to DICE assets making the process much easier and we worked real close with the creatives at DICE. To our surprise and delight it ended up as the intro to the game as well!

Credits
Director: Gustaf Holmsten
Exec. Producer: Jörgen Lilja
Client: DICE
Head of 3D: Oskar Wahlberg
3D team: Henrik Eklundh, Pontus Ekstrand, Jonas Ekman, Mathias Hedström, Martin Törnestedt
2D team: Calle Granström, Peter Blomstrand, Erik Lindgren

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