What effect can learning about how sociable people interact in the real world have on the online space?

We set out on a multi-city project, both online and in the real world, actively immersing ourselves in a variety of communities so that we could truly understand the elements that contribute to interaction and involvement. We entered worlds ranging from coastal skateparks to suburban supermalls, making observations and conducting ‘speedfriending’ experiments. By learning how we naturally interact with each other and by building a framework of how ‘highly sociable’ people work, we’re able to use this knowledge to help build online social communities that act more naturally.

Merging digital anthropology with cutting edge ethnography this is a presentation of Toronto’s The Palmerston Group in conjunction with Seattle’s Cole + Weber United.

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