I worked with B.I. International to create this spot and its border-crossing versions as the hearing-impaired world's introduction to the new Xino (for their client: Starkey). We concepted this look in response to them desiring a fresh approach and an "edgier attitude" for their product.
It was a fast turnaround with considerable evolution, but we heard even Starkey's CEO was thrilled with the result of our efforts.
Roles: art direction/design/animation
(many thanks to Brendan Stern who assisted with the device modeling)
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