This advert was put together by Jon Dee and Kim Kindersley. Jon wrote, produced and edited the ad (and filmed the computer) whilst Kim filmed Pierce against a blue screen on the James Bond set at Pinewood Studios.
Jon commissioned the 'Bond-like' music from Song Zu and edited the whole thing together. As you'll see, their efforts came out well with a massive spike in visitors to the Planet Ark web site resulting from the ad going to air.
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