LG Switch is a concept–smartphone that embraces the needs and values of feature phone users and a reflection of their mental models. With core features such as, continuous threads, people-centered navigation, and location-based smart lists, we hoped to design an interface and experience that relates back to how users think about people, personal relationships, and communication.
This concept came out of much market research, user research, persona development, and user testing. This project was sponsored by LG Electronics Inc. & in collaboration with Scott Sykora and Critter Taylor.
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