This was a pure joy to create. All the actions are real. There are no special effects. The contraption was built by Lucy Blackwell and Adam Savage (later of Mythbusters fame) mostly out of junk that Adam had in his house. It was shot by D. Matthew Smith. Len Fink of Amoeba, Coke's agency, was amazingly supportive and indulgent. This was the most enjoyable commercial I ever directed.

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