Factual Day – September 28, 2011
A panel of experienced professionals will share their direct insights and successes around cutting-edge social media, gamefication and social TV initiatives. A “must attend” event for any film and television producer wanting to understand how to leverage the social web and mobile for their traditional content properties. Far from theoretical, the panelists will discuss how they designed, developed and deployed real-world strategies for both scripted and unscripted projects. Focus will be placed on implementing digital strategies during the packaging stage to deliver growth, retention and revenue across multiple screens. Discussions may include the role cloud computing, virtual economies, analytics and superfans have in building successful campaigns.
Moderator: Mary Quinn, Digital Strategist, Switch United
J Joly, CEO, dimeRocker/OverInteractive Media
Tessa Sproule, Executive in Charge of Digital Programming, CBC Television
Session sponsored by dimeRocker
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