We wanted to engage our audience into movies. We celebrate the magic of cinema mixing classic elements of film reels with pop colors and mapping projection. Light and surface, two things that together bring us the magic of cinema.

We also challenge the design team to keep away from computers and think in a new technical approach for this project using urban mapping projection technics as a main reference.

Creative Director: Juan Frontini, C. Barria.
Creative Art Director: C. Barria.
Design, Animation: Pablo Colabella, Mariano Farias.
Project Mapping consultant: Sebastian Iannizzoto.

PROMAX/BDA Latin America 2009
Bronze Certificate for Show Open

Featured in STASH Magazine 61 & IdN Projection Mapping v18 n2.

© 2010 MTV Networks Latin America.

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