Authentic stories about people and their money. From the drama of debt to looking for loans, I collaborated with Cramer-Krasselt and Digital Kitchen to create a series of five 30-second animated commercials told in the voice of consumers. They completed a larger campaign that included print, radio and a dedicated microsite.
Under the creative direction of Cramer-Krasselt, I created the series of drawings that were turned into this animatic by Digital Kitchen. This was the initial test animation made just to show the client how the final TV spots could look. This is a rough draft compared to how the final spots turned out.
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