Pressure Points is an international conference on human impact over various vital habitats on Earth. It takes places in two Brazilian cities, Curitiba, which has become a model city for sustainable urbanization planning, and Sao Paulo, world’s seventh most populated city. During three days of the conference (from 21st till 23rd of October, 2012), speakers, visitors and participants take part in several workshops and presentations.The main topic of the Pressure Points conference is to raise awareness of how everything connects: human actions and world habitats. It promotes education and global movement towards conscious changes and improvements.
This the motion piece for the Environmental Conference Pressure Points. It is a 00:13 sec.clip used in different communication channels for the campaign. It is also found on the website and other interactive promotional channels, e.g. iPad. The animation is a sophisticated transition from the world map and three pressure points:AWARENESS, CAPACITY and SOLUTION, into one of the poster visuals. It comes to the screen, reveled by the ink drops to show the conference name and its description.
This is a collaboration project with Kasia Dybek and myself thanks for watching.
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