From the 2011 MIMA Summit, October 11-12 in Minneapolis. Presented by the Minnesota Interactive Marketing Association (mima.org).
You don’t need to be a chief innovation officer to know that pushing boundaries in business environments can be both rewarding and oftentimes frustrating. Advances in society, technology and the way we work have paved the way for innovation to happen in virtually every field, but it’s harder than it looks. Industry veterans, bloggers and innovation advocates Edward Boches and David Armano will share their stories, the good the bad and the ugly — and more importantly, open up the floor to hear yours. If you’re in need of group therapy for innovation, this session is for you.
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