
Today’s Future Designer
8 months ago
Last month we were asked to pull together a short thought piece for an internal Global Buildings event at Arup on the "Future of Design". The pre-recorded piece was being used alongside feedback from clients on their view of the value of design. Both pieces provided the introduction for break out groups to think about 4 plausible scenarios for Arup in the years ahead. The summary blurb is:
"The role of the designer in the business world is changing. With increased activity at a strategic level and the innate skills that support community and collaboration, the designer has the skill set to play a pivotal role in today’s business. In addition, they have the desire to work with new tools and are experienced in making the complex simple. In a world where technological innovation has increased the complexity of both the products and services we consume, achieving elegance has become the hallmark of good design."
"The role of the designer in the business world is changing. With increased activity at a strategic level and the innate skills that support community and collaboration, the designer has the skill set to play a pivotal role in today’s business. In addition, they have the desire to work with new tools and are experienced in making the complex simple. In a world where technological innovation has increased the complexity of both the products and services we consume, achieving elegance has become the hallmark of good design."
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