Words: Ray Davies
Shoot and edit: Robin Hexstatic
Smile For London are very proud to announce their latest exhibition Word In Motion, that aims to uplift and inspire commuters with poetry and moving image during January 2012.
Word In Motion unites some of London’s finest poets, writers and lyricists (including Ray Davies, Kate Tempest and Benjamin Zephaniah) with leading artists (including Malcolm Garrett, Hexstatic and Why Not Associates) in a collaborative project to be screened on the London Underground.
Each written piece is being brought to life by motion artists with 20-second-typographic-films.
For the January exhibition the Smile Team are partnering with augmented reality mobile app BlipparTM, that uses the latest image recognition technology enabling commuters to view selected WiM films on their mobiles anywhere on the Underground, without the need for a network signal.
The films will be on display across 60 digital screens on the London Underground every morning (7am-10am) and evening (4pm -7pm) rush hour for 2 weeks from 16th January 2012. Stations include: Angel, Camden Town, Oxford Circus, Bond Street, Charing Cross, Covent Garden, Knightsbridge, Paddington, Euston, Piccadilly Circus, Victoria and Waterloo. Full schedule can be found at smileforlondon.com
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