When the visionary leadership of the University of Oregon’s Alumni Association conceived of their new Center, a new paradigm was born. While most university alumni centers are heritage repositories celebrating the past, the Ford Alumni Center equally cultivates the future. As the new front door to the university, this dynamic building welcomes all visitors and immerses them in the pioneering spirit that defines the University of Oregon, providing equal parts inspiration and information.

As the launching point for campus tours, thousands of prospective students will get their first impression of the Oregon experience in the Interpretive Center—a 2,000-square-foot space filled with media installations that fuel soaring dreams and invigorate appreciation for the history that defined this innovative institution’s culture. Nine towering “Oregon Cascades” serve stories, information, and artifacts; a large interactive “Alumni Table” recognizes every alum in the school’s history, and the “Entry Wall” reveals the day’s campus events while recognizing those whose contributions made the Ford Center possible.

For complete project credits visit: secondstory.com/project/university-of-oregon

University of Oregon Ford Alumni Center

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