The presentation I gave as a guest on the recent 'Communicating In A Connected Marketplace' webinar. It's an introduction to 'social communication', aimed at marketing professionals.

The webinar was organised by Marketing Finder, in association with GoToWebinar, and hosted by Wendy McAuliffe of Populate Digital.

During this presentation, we cover:

- the origins of 'social communication'
- tools and services
- language and etiquette
- building and developing networks
- how to become influential, popular and valuable

Wendy and I field questions from webinar attendees throughout, and there's a longer Q&A at the end.

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