Sports Fandom Panel at Seattle Interactive 2011

Hosted by Matt Pitman - 710 ESPN Seattle
Gregg Greene - Seattle Mariners, Director of Marketing
Bill Chapin - Vice President of Business Development at Seattle Sounders FC
Shannon Burley - Seattle Storm WNBA, Vice President, Marketing

The triple double with an extra shot of social

Learn about building “Fandom” for your brand through social media, creative campaigns and viral marketing. Three Seattle sports brands will discuss some of the uniquely successful campaigns and tactics that have helped build their super fan communities in the Pacific Northwest and beyond. They’ll also discuss how to help grow and foster fan bases through combinations of trust and engagement, both offline and online.

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