NIKE SHOESHINE 2012: THE AIR REACTOR - Powered By Installite

Nike Shoe Shine is a culmination and celebration of snowboarding, art and music. Every year, Nike brings the snowboarding community, industry heavy-weights, media and friends together for the SIA's art-party of the year. This year 12 artists where hand selected by Nike snowboarding to contribute their artistry to the Shoe Shine show. The artists selected, span the globe and form a battalion to create boots that expand upon the Zoom Force-1s design. After the SIA show in Denver, Shoe Shine heads over seas to ISPO in Munich, Germany.

I was asked by one of the 12 artists to help document their teams progress from start to finish. Our team was comprised of 2 Artists, 1 Art Director and 1 Director of Photography. Over the coarse of a few weeks i documented the design and build processes in both still and video imagery. Here is a look at the video images i was able to capture. I would like to thank Nike for creating this fun project and say great job to my team and everyone else involved with NIKE Shoe Shine.

Music by The Great Mundane "We Are Magicians"

Director of Photography: www.Jefferygarland.com

Concept: Raul Pinto and JG Mazzotta

Art Director: Andrew Kimmell

Motion Graphics: Scott McDonald

Edited: Jesse R. Borrell