I worked with an internal team and agencies to develop an educational marketing campaign about paying for college. We tried to explain the very confusing options for students and parents so that we could help them make the best decisions possible. We created a series of educational videos, website, supplemental study guides and a scholarship sweepstakes. This is the campaign "trailer" produced in conjunction with one of the marketing agencies. This program is no longer in existence as the bank was acquired in 2008.

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