Since 1933, Boudreaux’s has been building its reputation for exceptional service in the New Orleans market. Launching just in time for the Holiday season, Zehnder helped to introduce the brand to a younger, mostly unaware demographic in the Baton Rouge market with this empathetic, albeit humorous, look at the anxiety many fine jewelry shoppers feel. As part of an innovative brand overhaul that proved to be quite a step outside of conventional local jewelry marketing, Boudreaux’s launched this television spot in conjunction with a bold, new print campaign and website - boudreauxsjewelers.com. The campaign also helped to launch Boudreaux’s new consumer-focused tagline, Exceptional service. No exceptions.