A commercial promoting Burger King “Menu Ahorro”. With a simple brief from the agency and a clear intention of getting the attention by showing the menu’s price in different ways, we create 3 different vibrant and eye-catching scenarios to place the menu price: a pop pup book, a neon city skyline and "on fire price". To emphasize the concept, we decided to shoot the product still life as the fourth different scenario of the commercial.

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