The idea of this project was to represent a visual fight between positive and negative (black and white) until they come to a final balance which is the final logo of Hill Holliday.
This was the starting point for the research and then I developed the boards.
The final 10 seconds animation is the result of the combination of many different elements, such as linear graphics, ink, smoke, etc

Client: Hill Holliday

Production: yU+co

Producer: Eric S. Anderson

Director, Designer, Animator:
Giovanni Bucci

Sound Design: Mike Parks

Web site:

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