The World Anti-Doping Agency releases ‘Say NO! To Doping’ clip

The 30-second clip emphasizes the true values of sport and delivers a very clear message that genuine sporting success and enjoyment comes only through hard work and fair play, not through doping.

The ‘Say NO! To Doping’ campaign emphasizes the key sporting messages of courage, respect, effort and to accept challenges and is designed so international and national sports organizations can unite behind it in support of clean sport.


Client: Word Anti-Doping Agency
Agency: TP1 (
Creative director: Patrick Williams
Art director: Karim Mallem
Motion design: Amélie Tourangeau
Account director: Jan-Nicolas Vanderveken
Agency producer: Grey Recanati

Production company: Outan
Producer: Patrick Chevrier
Director: Benoit Vermandel
Production coordinator: Vincent Vermandel
Director of photography: Patrick Peris
Editor: Phillipe Pinard
Colorist: Benoit Marcoux
Postproduction: Post Modern
Music composer: Nicolas Leupi

Thank you to McGill University, UQAM, Collège Jean-de-Brébeuf and Tennis Montréal.

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