One of seven documentary-style commercials for the Los Angeles Shoe Company (LASCO), the Delmar film features Dave Allee of Almond Surfboards and Designs. Building a pitch-perfect blend of modern California surfing style and historic American craft, the film follows Dave through the rigorous process of handshaping and finishing one of Almonds’ signature longboards. Almond’s emphasis on handshaping rather than mass production parallels LASCO’s commitment to the power of small but mighty American manufacturers.

Directed and Photographed by James Mann using Zeiss Lenses. Music by The American Dollar.

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