
Carville - A Razorfish Surface Application
8 months ago
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1. Carville - A Razorfish Surface Application
8 months ago
Carville was the first Microsoft Surface experiment out of the New York Office of Razorfish. It was created last summer over 4 weeks and had two specific purposes. The first was to build experience designing and building with this new device. The second was to use a dealership scenario as a canvas to express a significantly experimental approach from what we had seen created before with the Surface. This approach was to embrace the game friendly aspects of the mechanism itself (multi-touch, large enough for simultaneous use by more than one person and a table-like presence that encourages “gathering around”) to create an unexpected brand experience in an environment often cited as anxious for most customers in research.
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Duane Brown 8 months agoThis very interesting from a UI standpoint. I can see Surface changing how we conduct business. I would love to see more of these videos. -
Bryan Hamilton 8 months agocheck out vimeo.com/razorfishee for lots more
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