Social media is allowing greater connectivity between individuals and between groups giving rise to distributed leadership across organisations.

Social media needs to be seen in the context of what we're seeing as the emergence of distributed leadership, where organisations are becoming flatter, leaner, more empowered, more democratic and more knowledge intensive. According to Kate Tojeiro and Dr Jonathan Trevor, people are no longer waiting for permission from on high to engage with each other and to make something new and exciting. We're seeing a leadership change being driven by social media.

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