We wanted to broaden HAMLET’s appeal beyond typical Shakespeare theatre lovers. We achieved this piece using a single photo – and an engaging idea.

With a menacing soundtrack and dark glimpses of the tortured face of Hamlet, emotive words thundered onto screen – each one building the story and leaving behind one letter. The floating letters reformed to create the word HAMLET.

Fusion.com.au presented one of the world’s best known plays in the same way you’d market a movie blockbuster, the viewer is kept engaged to the end – regardless of their appreciation for Shakespeare.