'Design in the DNA - How a design ethos can drive business growth' is a report by UK Trade & Investment commissioned from the Economist Intelligence Unit. The report seeks to examine how design thinking might shape corporate strategy and drive business growth over the coming decade.

A series of panel discussions were derived from the report. The first of these took place in Beijing in September 2011 during the first ever Beijing Design Week. The second took place in Sao Paulo and coincided with Brazil Design Week.

This video includes highlights from the panel discussion in Brazil, with insight from Paul Priestman, Sir John Sorrell, Ricardo Abelheira, Alasdair Ross and Charles Bezerra.

Click here to download the full 'Design in the DNA' report
ukti.gov.uk/uktihome/aboutukti/item/197300.html
ukti.gov.uk

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