Animated banner advertisements have become ubiquitous with using the internet. Though sometimes annoying they can be effective if done in a thoughtful way. To get your feet wet with producing Flash animation, create a short animated banner ad promoting a product or event that you find worthy of indorsing. Please avoid very popular items such as iPods to prevent being compared to, or influenced by existing advertising. For inspiration stop ignoring those flash ads and analyze specifically for technique and message delivery.
- To build skill and sharpen your technique concerning the creation of Flash animation
- To gain exposure to Flash’s interface and features
- To utilize the elements of design: shape, color, line and typography and put them in motion To apply principles of animation
- To promote creative ideation concept development and stoyboarding skills
- To conduct research on the subject matter, client and market
- To gain inspiration from professional Flash pieces
- No Sound
- Application of the principles of animation
- Stage size: (300px by 250px)
- Frame Rate: 24fps
- 5 to 10 seconds
- Limited to two the three colors, one to two fonts (full color photos are acceptable)
- You may only use images you’ve created or have legal rights to use.
- Think “graphically” not “cartoony” most of us are not animators
- Utilize what you are good at: concept, writing, working with type, shape, symbol, line, color, pattern, layout, use of photography. Don’t try to become an animator or illustrator.
- Avoid characters unless you can convincingly draw and illustrate. Talking and walking are completely out of the question. Use of photographs is a good alternative.
- Even though you are animating don’t forget the elements of design. Contrast, alignment, proximity, repetition, shape, color, etc. are still important.
- When producing, design the last frame first. If you know where you are going it is easier to get there.
- The last frame should have all the pertinent information and message
(Student Flash ad. © Nicole Deering 2009. Web Design I. @ Maryville University 2009FA)
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