Ingibjorg Greta, the founder and Managing Director of Reykjavik Runway was a key note speaker at TEDxReykjavik. There she talked about change by design and described her journey with Reykjavik Runway. Here is a short clip from her talk where she describes the Reykjavik Runway fashion competition SS2012 where Mercedes Benz in Iceland was the main sponsor. This talk was in Harpa concert hall in Reykjavik, Iceland.

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