The Critic’s Choice Movie Awards on VH1 is the first Movie Awards show of the season. We’re out of the gate first and have consistently beaten the myriad of other Movie Awards in predicting Oscar winners. We’re on it!
This year we wanted to update our image and present a look and feel that felt contemporary.
The idea behind this year’s CCMA was to play on the cool of the early 60’s. Op Art, James Bond, dry martinis and skinny ties.
We did not want to ape “Mad Men”, but did want to nod toward the classic cool the era represents. I contacted Gretel because I’m a big fan of the intelligence behind every project they produce. I knew they’d get it. And, get it they did. We began with the logo. I new our old logo needed a complete do over. I threw out the idea of how the designer Lou Dorsfman used quotation marks in a playful way. We all agreed that a quotation mark instantly symbolizes that the show is voted on my writers. We began there and moved on to the visual approach of the show. An approach that borrowed ideas from Op Art, but translated them to a 2012 invocation.
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