An interview with Johanna Kollmann from the UK about getting stakeholder buy-in for UX research. The interview was conducted by Tomer Sharon, a Google UX researcher, for his book, "It's Our Research: Getting stakeholder buy-in for user experience research projects".

Johanna Kollmann started her career in UX at Siemens in 2004 and has since gained experience in both in-house and agency-side roles. In London, she worked at Flow Interactive and Vodafone, and is now a Senior UX Consultant at EMC Consulting. Her background is in Information Design and HCI. Passionate about building better things through collaboration, Johanna co-founded Design Jam, organizes the Agile UX meetup London, and is a member of the Balanced Teamcommunity. She has presented at the IA Summit, Euro IA, Agile and several barcamps, trying to get better every time. Johanna likes dancing at gigs, hiking up hills, ice cream, and manta rays. She’s @johannakoll on Twitter.

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