The Pulse of Maersk creates a way for every employee, throughout the massive organization to visualize the achievements which result from their daily efforts under the company's core values.
The future of shipping is about rhythm, not speed. The Pulse of Maersk emphasizes efficiency and reliability and communicates the success of their shipping services with a subtle presence throughout the company.
Research interviews and with company employees and management, highlighted an opportunity to bring the administration of this massive shipping business better data from the frontline operations in order to encourage teamwork and a sense of value throughout the company.
Pulse of Maersk consists of an internal communication strategy and a collection of ambient objects and installations which visualize real-time data of shipping punctuality.
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