Kangan Institute TVC

Smith & Rowe Advertising Agency has recently launched an awareness campaign for Kangan Institute, comprising of four TVC’s airing on Victorian major Free To Air Networks. Stephan of Mack Films was commissioned by William Rowe managing directer of Smith & Rowe, to collaborate on copy and then direct and produce the four commercials. Part of Smith & Rowe’s marketing strategy for the ad campaign was to use real students and staff, so at Mack Films we decided to take a more visual and practical approach from the brief and implemented a simple yet effective camera technique, literally getting the talent to pull camera focus before delivering their lines. The ad campaign will air indefinitely on major free to air TV networks.