A commission by Berlin-based agency Heimat, flora&faunavisions developed a new look and feel for the Hennessy Black MIX ‘N’ MOVE tour 2011. In order to promote the brand’s new mixable brandy, the ffv crew took a catchy new version of disco classic ‘Black is Back’, originally performed by La Belle Epoque and remixed by Berlin production team Perky Park, to a young party crowd at a string of ten swanky clubs all across Germany.
In order to transform these hotspots into one-night-only, immersive Hennessy Black spheres, the spatial concept was designed for ease of transport and assembly – as well as maximum visual impact with cool blue and UV lighting, interspersed with intelligent branding measures like a consistent, VJ-inspired club tour trailer for all media (LED and plasma screens as well as the clubs’ own media solutions).Music:
BLACK IS BLACK
Written by Michelle Grainger / Anthony Hayes / Steve Wadey
Published by EMI Music Publishing.
Produced by: TAAN NEWJAM for TaanNewjam.com & PETER HAYO for perkypark.com
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