This is the first of three spec spots I conceptualized and directed as part of my Director's Reel.

I wanted to create a quirky and fun spot that looked rather 2D (graphics and locked off camera angles) to accentuate the choreography within the frame.

The look of the spot was achieved by exporting the Red footage as Tiff sequences and colour corrected as individual frames through a Batch Process Action in Photoshop. Sort of my own recipe for the cutout look.

I also got rid of every other frame (manually... yikes!) and duplicated every remaining frame in the sequence to give it the choppy motion effect.

It was quite fun!

Dancers: Susanne Chui, Jacinte Armstrong, Rachel Franco.
Choreography: Rachel Franco
DoP: Jeff Wheaton