The starting point for COLD CALLS was an investigation into the texts that are used in call centres to improve the efficiency (profitability) of a company or client. The sales representatives working within these establishments could be described as real-life actors, working with a script that is performed 100’s of times a day and trained to come across as naturally as possible; individuals who are skilled at making us believe in their authenticity.
What happens when we take actors and telesales representatives out of their traditional context and place them within that of the other? How might this affect the way we perceive an actor’s profession, their status, function and position within society? What is the relationship or connection between the art of theatre and the art of persuasion?
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