holdsworth.com/marketing/

According to research, 90% of all fire departments and emergency medical service agencies do a horrible job of marketing and promoting themselves.

We’ve been actively involved in the emergency services industry for more than 30 years and we’ve also run a number of successful non-EMS businesses spanning almost 25 years. Because of these two facts, we are uniquely qualified to help you overcome the very special marketing and promotional challenges that emergency service providers face.

We also know that you’re pressed for time…so we’ve written a special report for the do-it-yourself crowd and created a collection of done-for-you marketing services for everyone else.

Agency brochures & promotional pieces

Do you have an up to date promotional brochure showcasing your equipment, personnel, providing important information about services, website that can also be used as a recruitment tool?

Website design and hosting

Speaking of websites…do you have one? Is it current? Does it contain training schedules, public event information, first aid and CPR information? Can you use it for recruitment, staff scheduling? Can you even make changes to it easily or are you tied to a webmaster that’s hard to reach and even harder to deal with. We understand EMS and the Fire service AND we “Speak geek…”

Social media build out and training

Are you on Facebook, YouTube, Twitter? Have you thought about using social media effectively to promote community awareness, emergency notification, develop a loyal supporter base at budget time? Social media is not just for apparatus pictures and annual awards dinner photos…we can help you customize your pages and show you how to turn your social media sites into a powerful community awareness tool in 40 minutes a week.

Multi-step recruitment campaigns

Recruitment is not a committee. Recruitment is not an annual event. Recruitment is a year long, daily, core focus of successful organizations. We can help you craft a recruitment program that includes, mailing, community events, public service announcements and help you train the members to be ‘BOLO’ … Be On Look Out … for potential members.

Multi-step Community Marketingsm campaigns

Response statistics, budget issues, staffing issues, services provided, billing questions, community events and helpful safety tips…you can and should find a reason to communicate with your citizens and the other 7 community customer groups every month…at least. You do know the 8 customer groups you serve right? Remember, if you’re not creating your image…someone else will. Take our Community Marketingsm Quiz.

Multi-step fund raising programs

Have you noticed that the results of your annual fund drive are dropping?

The basic principles of direct response marketing have proven that sending a single annual fund drive letter is not enough. A targeted, personalized, multi-step campaign that changes from year to year will boost results. You should also target year round residents differently from seasonal ones and business owners differently than residents for maximum success.

Membership/subscription drives

Have you noticed that the results of your annual subscription drive are dropping?

When was the last time you increased your subscription fees? The basic principles of direct response marketing have proven that sending a single annual subscription mailing is not enough. A targeted, personalized, multi-step campaign that changes from year to year will boost results. You should also target year round residents differently from seasonal ones and business owners differently than residents for maximum success.

Customer satisfaction surveys

Have you always wanted to send out surveys but no one had the time? Outsource the process. Select a random sample or survey every transport…your choice. If you’ve ever done surveys and the results sucked, perhaps you committed one of the five deadly survey sins:

Including the survey in with the bill
Having the crews hand the survey out at time of service
Improperly phrasing the questions
Making the survey too complicated
Requiring the patient to pay to take/mail the survey back to you

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