The extensive use of research to help guide marketing decisions has caused an increase in autopilot responses and a reluctance to participate due to privacy issues, which has led to a dearth of deep and meaningful insights.

With a consumer’s need for control and a marketer’s desire for relevant insights, social media is providing a platform for both parties to create strong brand loyalty and engagement. These new research approaches now play a significant role in engaging customers to help better define their needs and desires. This presentation by Shikatani Lacroix president Jean-Pierre Lacroix will analyze these new tools and discuss how they are effective at gaining new insights into consumer behaviour and preferences.

This session will review the following:

The role social media plays in research
How to leverage social media as an effective insights tool
How to shift your research approach to one that forms a collaborative and engaging relationship with your target audience
The benchmarks of organizations that are using such initiatives
The role of conventional research in this new approach

For more webinars and white papers, visit us at sldesignlounge.com
To view our portfolio of work, go to sld.com

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