Jon Mitchell, the UK head of Spotify, came to iris last week and gave us an overview of the service, the opportunities for advertisers and a glimpse at what might be in the pipeline. He played the future bit pretty close to the vest, with several "check Google for that" answers. But I don't blame him. They're on a roll, and he's a good sport.

After the group session, I asked him a few questions about Spotify, and he was kind enough to let me record it and share this with you.

I'm "long" Spotify and think they have a legitimate chance to transform the way we interact and think about music.

What do you think?