An interview with Ido Mor about getting stakeholder buy-in for UX research. The interview was conducted by Tomer Sharon, a Google UX researcher, for his book, "It's Our Research: Getting stakeholder buy-in for user experience research projects".

Ido is a Strategic Director at Cheskin Added Value in Silicon Valley. He works at the intersection of design, research, and innovation. His systemic approach to untangling complexity is informed by an end-to-end understanding of the product & service development process with an emphasis on problem framing and knowledge visualization at its core. Ido has years of design and research consulting experience working in industries including healthcare, architecture, automotive and consumer electronics. Challenges have spanned the spectrum of ambiguity, from deconstructing perceptions of air, to charting the future of digital music. Ido studied Strategic Design Planning at the IIT Institute of Design with an emphasis on user-centered methodology. He has as undergraduate Industrial Design degree from the Rhode Island School of Design.