For years, Pittsburgh based food stylist Shui Ziegler and her husband have prepared the food stylings for Church's in-store menus as well as broadcast and print promotions. Przyborski Productions was brought on-board to work with Shui & Zig to create the introductory TV spot for Church's new "Breakfast Pockets" (or in Spanish, "Pockets Desayuno".)
Przyborski shot the HDTV commercial in photographer, John Sanderson's studio, located in Pittsburgh's strip district. Glenn was asked by Church's VP of Marketing, Felipe Flores to create a warm, morning feel to the scenes, emphasizing the product's natural ingredients.
Everything was shot on the RED "Epic" camera system, primarily using Glenn's Canon lenses. For the extremely tight macro scenes of bacon and sausage, an Innovision "Probe II" snorkel lens was employed. Glenn feels the greatest feature of the Epic is its ability to shoot at almost any frame rate up to 300fps. The falling tortillas were shot at 240fps.
At just 240fps, each frame's exposure time is only 1/480th of a second. That translates to a lot of light. When shooting slow motion at over 96fps, cross HMI's off your list of lighting equipment. Even though they may be "flicker free", they always have a noticeable modulation to their output.
Gaffer, Ted Wiegand used 5,000 watt fresnels as our primary light source. The large, heavy filaments of these incandescent bulbs dampen the flicker of the AC power line. Note that LED lights can also work for slo-mo as long as they're operating on pure DC and turned as bright as possible so there's no effect from the dimmer's pulse width modulation circuitry.
The commercial was edited by Orlando Santiago at the Kamikaze Group in Guaynabo, Puerto Rico. They also created the original music track. The ad is currently airing throughout Puerto Rico. FYI: The closest Church's Chicken Restaurant to Pittsburgh is in Akron, Ohio.
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