For this meta-ad out of Canada, we've created a surreal commercial within a commercial, examining the role of advertising, desire and envy in creating commodity-based identity…in carrots... who want to taste and smell like bananas.

CREDITS

Directed by Buck
Creative Director: Orion Tait
Executive Producer: Anne Skopas
Associate Creative Director: Thomas Schmid
Producer: Melissa Johnson
Associate Producer: Billy Mack
Production Coordinator: Ann Seymour
Art Director: Thomas Schmid, Seth Ricart, Ben Langsfeld
Lead Designer: Thomas Schmid
Director of Photography: Seth Ricart
Designers: Ben Langsfeld, Chris Phillips
Storyboards: William Trebutien
CG Supervisor: Ryan O’Phelan
Modeling: David Soto, Brice Linane, Ryan O’Phelan, John Nieuhauss
Texturing: Ryan O’Phelan, Michael Lampe, Brice Linane
Lighting: Michael Lampe, John Nieuhauss, Ryan O’Phelan, Brice Linane
Rigging: Lee Wolland, Ryan O’Phelan
Lead Character Animator: William Trebutien
Character Animation: Chad Colby, Arvid Volz, Roman Kobryn, John Nieuhauss,
John Velazquez, Ryan O’Phelan
2D animation: Chad Colby, Ryan O’Phelan, Seth Ricart
Lead Compositor: Seth Ricart
Compositors: Daniel Oeffinger, Conrad Ostwald, Ryan O’Phelan, John Nieuhauss
Set Construction: Janet Kim, Junko Shimizu, Joseph O’Sullivan

Client: Campbells
Agency: BBDO Toronto
Senior Vice President, Executive Creative Director: Carlos Moreno
Senior Vice President, Executive Creative Direcor: Peter Ignazi
Art Director: Yasmin Sahni
Copy Writer: Andrew Chisholm
Producer: Adriana Laborde
Vice President, Account Director- Tracy Little
Account Director: Alison Opie

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