BBH New York had a unique challenge: How to create a more immersive first-person experience for their client, Axe, that involves the company’s new initiative called “Hair Action.” Luckily, Luxurious Animals had demoed to a small BBH audience months earlier a project they had been working on with their audio partner, Antfood. Part of this project involved 3D sound that gave the listener the sensation of being in the center of the action. BBH thought this would be perfect for their next Axe campaign which they called “Virtual Hair Action.”