A key part of our approach was to avoid the typical logo driven idents so we developed ‘Brand Bursts’. Fun, eclectic and stimulating they are a reflection of the brand tonally rather than logo devices. Each is a different take on a facet of Five.

We approached some of the best creative teams and production companies in the UK, US and beyond. Over 100 submissions were narrowed to a set of twenty ideas that went into production. Teams as varied as Partizan, Aardman Animations, Buck, Flynn and Rokkit were selected to create bursts.